WHY YOU NEED A WEBSITE
A WEBSITE MAKES YOUR BUSINESS LOOK PROFESSIONAL
A website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email address (e.g. ) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. Having a website will attract new customers to your business and make you more money. 82% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
It adds instant credibility to your business simply by having a website.
The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them.Combat that negativity by posting your own positive testimonials.
30 % OF CONSUMERS WONT CONSIDER A BUSINESS WITHOUT A WEBSITE
We live in a digital age and your website is your most important marketing asset! We spend on average 23 hours online every week and most of that time we’re not even conscious of it.
PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
75 % OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you’re on Facebook.
Great, so is most other business in the World! You need a website even if you have a Facebook page. While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
Basically - The Price of Having a Website Is Much Lower than the Price of Getting Left Behind
A recent study found that only 56% of small businesses say they have a company website.
That should tell you two things:
56 percent of businesses are doing better than yours
You still have a chance to beat 44 percent of them if you get a website now
Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts who say you don’t need a website unless you’re an online business or an e-commerce business,.........................Yea, they’re also wrong.
Common misconceptions of needing a website
The most common objection objection that we generally hear from smaller business owners is usually "My Business is to small or i can't afford it"
Your website is actually your number one marketing tool. Even if you have a basic website, its still better than not being online at all! This way you are way more likely to pick up new customers and be found via search engines.
It's estimated 88% of us use the internet daily either by Desktop/Mobile devices and spend on average 25 hours a week online.
Even if you think you have enough business at this moment in time, you need a website! No if's & buts!!!... Most businesses will have a consumer turnover and having a website will ensure that you can keep yourself up to date and relevant
Some people will tell you a Website is hard to maintain, but if you're just looking to change text and add and remove a few pictures here and there it's really not as complicated as you think.